Nov 11, 2020 On the other hand, peripheral route persuasion causes people to respond to incidental cues that make them see an idea favorably (think celebrity

The peripheral approach is also common in the darkest of persuasion programs, such as those of dictators and cult leaders. Returning to the example of voting, you can experience the peripheral route in action when you see a provocative, emotionally charged political advertisement that tugs at you to vote a particular way.

First there is the central route to persuasion, which involves looking at the different arguments, facts, figures, and systemically coming to a decision. Peripheral route processing#section6. Amazon does not leave the casual user hanging when it comes to persuasive design. Many elements of its design are meant to appeal to peripheral route processing. First, look at its use of visual hierarchy. In fact, a peripheral route to persuasion may not even be noticed by the audience, for example in the strategy of product placement.

Peripheral route persuasion

Social Psychology, 51(5), 1032-1043. Cacioppo Persuasion Kapitlet inleds med att tala om Persuasion (övertalning/ en central väg och en perifer väg; Central Route och Peripheral Route. peripheral route to persuasion. ELM, when people do not scrutinize the message but are influence mostly by other factors such as a speakers attractiveness or Attitude change: persuasion. Systematic (central route) - lyssnar och överväger rationellt Heuristic (peripheral route) - källans trovärdighet, attraktionskraft The ELM proposed two routes for persuasion, one central and one peripheral.

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Likelihood Model of Persuasion developed Communication and Persuasion: Central and Peripheral Routes to Attitude Change: Petty, Richard: Amazon.se: Books. Start studying Kap 7 - Persuasion: Attitude and Judgement. Den perifera vägen (peripheral route) gås när man bearbetar perifera ledtrådar (peripheral cues) important factor when using the peripheral route to persuade digital natives.

According to the elaboration likelihood model of persuasion, there are two main routes that play a role in delivering a persuasive message: central and peripheral ([link]). Persuasion can take one of two paths, and the durability of the end result depends on the path.

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← 16 July 2020 Wobbly weeks → Peripheral Route Processing (also known as Peripheral Route To Persuasion) occurs when someone evaluates a message, such as an advertisement, on the basis of physical attractiveness, background music, or other surface-level characteristics rather than the actual content of the message.
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Journal of personality and social Mar 31, 2015 about persuasion theories, or Petty and Cacioppo, or even psychology, I'd try a different tactic: I'd play car salesman. The Peripheral Route. The ELM distinguishes between two routes to persuasion: the central route and the peripheral route. Central route processes are those that require a great deal Peripheral route persuasion is not analytically and requires less effort on the part of the audience. The persuaders uses a rule of thumb in associating his or her Central and Peripheral Routes to Persuasion: An Individual Difference Perspective.

2016-12-07 · Communication and persuasion: Central and peripheral routes to attitude change. Springer Science & Business Media.
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Peripheral Route. Here, P&C say that “persuasion results from a person’s association with positive or negative cues in the stimulus, or from making a simple inference about the merits of the advocated position. The cues received by the individual under the Peripheral Route are generally unrelated to the logical quality of the stimulus.

When we aren’t motivated and able to think deeply, we follow the peripheral route and this is when peripheral cues like appearance can have the greatest impact on persuasion. the procedure wherein outlooks are cultivated or altered as a result of utilizing peripheral cues instead of cautiously examining and considering central merits of outlook-relevant data. PERIPHERAL ROUTE TO PERSUASION: "The peripheral route to persuasion is an indirect method of shaping perceptions and outlooks." The central route to persuasion is used when making more detailed and elaborate decisions were high effort is needed, while the peripheral route serves as a mental shortcut that allows the individual to make a decision without over analyzing the details (Vernon, 2015).